In a recently released report, Netherlands-based Rabobank estimated that if current growth were to continue, use of genetically modified cotton would rise exceeding 50% in the next two years. The modified crop is genetically predisposed to be more resistant to pests that may attack the crops and require less pesticide than the original crops. Lower pesticide bills and higher yields lower the cost of production farmers bear, boosting their income and minimize the environmental impact of the crop.

The World Health Organisation has announced that genetically modified foods that are on the market are unlikely to pose new risks to human health in general. According to a study conducted by the WHO, it was established that the GM foods currently available on the market has undergone risk assessment and would be unlikely to endanger human health in general. However, the study also urged for a more cautious approach towards newer GM products, but described international guideline for assessing the risks of GM products to be adequate.