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Readers were gauged regarding their approval of the coverage given by
the mass media towards the field of biotechnology. Of the 41 readers gauged,
only 5 were happy about the coverage given, while 36 out of 41 believed
that the coverage was insufficient. In fact, 87% of readers would like
newspapers to feature more biotechnology articles in the newspaper in
contrast to 13% who believed otherwise. With regards to media literacy
in the area of biotechnology, only 23% believed that the media was well-versed
in the intricate mechanisms of the industry, in contrast to the 66% who
believed that the media could do better, while 6% professed the possibility
of a well-versed media. It is also generally believed among the readers
polled that there is a barrier between scientists and journalists with
33 out of 52 polled, believing that the barrier exists, while a further
15 votes believed otherwise.
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