Book of the month

Through our collaboration with Acmabooks.com, we are proud to bring you a feature title each month that will be highlighted in BICalerts. Subscribers will enjoy a special 15% rebate* on top of regular AcmaBooks discounts. MABIC members who are first time Acmabooks users will also receive a RM10 e-voucher as a welcome gift.

The Immortal Cell: One Scientist's Quest to Solve the Mystery of Human Aging by Michael D. West List Price : RM 107.29 MABIC discounted price : RM 80.47** BUY IT NOW!

The extraordinary story of the breakthrough discoveries in cell aging, stem cell research, and therapeutic cloning, and the tremendous promise they hold for dramatically extending human life.

Dr. Michael West has been consumed with the mystery of science since he was an inquisitive child mixing chemicals in his attic-turned-laboratory. Today, he stands in the center of a controversy so great that the list of those lining up against him includes President George W. Bush.

Once a devoted creationist eager to dispel theories of human evolution, Dr. West was set on a quest to find a scientific solution to the devastating effects of disease and death after the death of his father. He became immersed in the study of cell aging and the discovery of the cellular “clock” telomerase – the mechanism that controls cell aging. His work led him to found the biotechnology company Geron, a pioneer in the field of stem cell research. His new company, Advanced Cell Technology, is the only organization in the United States pursuing human therapeutic cloning research – research in the field of “regenerative medicine” intended to repair damaged and diseased human organs and tissues.

Unlike reproductive cloning, the attempt to clone a human child, therapeutic cloning is a process of growing cells, using a patient’s own DNA that is inserted into an unfertilized egg cell to create embryonic stem cells, cells that hold the promise of repairing the damage of age and disease – in essence, making the cell young again. The potential for therapeutic cloning to treat afflictions caused by the loss of dysfunction of cells – from spinal cord injury and skin burns to kidney failures and cancer – is enormous.

Part memoir, part adventure story, The Immortal Cell chronicles the breakthroughs Dr. West and other scientists have made in biotechnology over the past decade – and the astonishing potential they offer us to cure diseases and improve the quality of human life.

* Mail-in rebate procedure:
1. Purchase of book titles from Acmabooks.
2. Delivery and receipt of books.
3. Download a copy of the rebate voucher.
4. Return completed voucher and copy of receipt to Acmabooks for rebate by post, fax or email. Once the purchase has been made, a printout of the receipt can be obtained from your personal ‘order history’ window online.
5. Acmabooks will then issue rebates in the form of e-voucher. Normal Acmabooks e-voucher terms & conditions applies.

** Terms and Conditions:
1. MABIC rebates will be 15% for featured titles and 2% for non-featured titles bought in a single receipt (amount off Recommended Retail Price).
2. MABIC promotional rebates cannot be used in tandem with other Acmabooks promotional offers.
3. e-Vouchers are not redeemable for cash, and are non-transferable. All normal Acmabooks e-voucher Terms & Conditions applies.
4. Mail in rebate only applicable if order includes MABIC’s ‘Book of the Month’.
5. Offer valid for the duration of current BICalert validity ie from the 15th of month of release until the 14th of following month.
6. For orders under RM150, usual Acmabooks shipping charges applies.

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