If you're starting
a business, the statistics prove that your best odds of success
are in high technology industries; not just computing and telecom,
but also biotech, electronics, manufacturing and materials, medical
devices, robotics, and other knowledge-intensive fields. This
is the first book to provide a methodology for finding those extraordinary
opportunities. Scott Shane shows how to identify market opportunities
and competitor weaknesses, evaluate customer needs, manage risk
and uncertainty, predict product adoption and diffusion, structure
your organization, and protect intellectual property. You'll learn
how to take into account crucial issues such as network externalities,
and the emergence of dominant designs and technical standards.
Unlike other books on entrepreneurship, this one offers solutions
specifically targeted at high tech start-ups and brings together
insights that were previously scattered across multiple publications
-- or never published at all.
First
Fruit: The Creation of the Flavr Savr Tomato and the Birth
of Biotech Foods
by Belinda Martineau
In a fast-paced
narrative featuring colorful characters, surprising twists and
turns, and several eye-opening revelations, Belinda Martineau
chronicles the story behind the making of the Flavr Savr™
tomato, from its conception, through its much-heralded introduction
to market and its subsequent ignominious disappearance. Her account
serves as a cautionary tale for the biotech age, offering a revealing
look at how the science of genetic engineering is actually done,
how corporate decisions are really made in biotech start-ups,
and how the regulatory system in the United States does and doesn't
work.
Most important,
First Fruit goes beyond the polarized debate currently surrounding
genetically modified foods to illustrate both the benefits and
the risks of this new technology.
The
Chicago Guide to Communicating Science
by Scott L. Montgomery
Whether you are
a graduate student or a senior scientist, your reputation rests
on the ability to communicate your ideas and data. In this straightforward
and accessible guide, Scott L. Montgomery offers detailed, practical
advice on crafting every sort of scientific communication, from
research papers and conference talks to grant proposals, professional
reports, review articles, speeches for the general public, interviews
with the media, e-mail messages, and more. Montgomery avoids the
common pitfalls of other guides by focusing not on rules and warnings
but instead on how skilled writers and speakers actually learn
their trade - by imitating and adapting good models of expression.
Moving step-by-step through sample writings from a wide variety
of scientific disciplines, he shows clearly and precisely where
different texts can be improved, how to critique and design visuals,
what the role of "experiment" is with regard to writing,
and more. He also traces the evolution of scientific expression
over time, providing a context crucial for understanding the nature
of technical communication today. Later chapters take up the topics
of Internet science; writing creatively in science, how to design
and use graphics, and how to deal with the mass media. Written
with humour and eloquence, this book provides a unique and realistic
guide for anyone in the sciences wishing to improve his or her
communication skills.
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