Books of the month

Building Global Biobrands: Taking Biotechnology to Market by Francoise Simon and Philip Kotler List Price : RM 150.50 MABIC discounted price : RM 112.88** BUY IT NOW!

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Francoise Simon and Philip Kotler combine their biotechnology and marketing expertise to show managers how to innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide.

Simon and Kotler explain in clear non-technical prose how innovation in the new biosector will be driven by a web of cross-industry collaborations, and in particular by three transforming forces: information technology, consumerism, and systems biology. With timely industry cases, the authors demonstrate that by capitalizing on these forces, companies from Hitachi and Siemens to Amgen and Pfizer could become the biotech leaders of the coming decades.

The chapters on building and sustaining biobrands are the centerpiece of this indispensable book. Simon and Kotler present a powerful framework that will enable any manager to redefine and transform traditional models into a new branding paradigm: the global "targeted" model as an alternative to the global "mass market" model. The authors illustrate how each of these models has proven successful in launching such blockbuster drugs as Viagra, Lipitor, Rituxan, and Gleevec.

Effective Communication Skills for Technical and Scientific Professionals by Harry E. Chambers List Price : RM 70.95 MABIC discounted price : RM 53.21** BUY IT NOW!

Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals -- such as computer programmers, design specialists, engineers, and R&D scientists -- to expand their repertoire of communication and managerial skills. In this highly accessible and practical book, Harry Chambers offers a wealth of strategies and tactics for building these skills, to the benefit of individuals, teams, and companies. In his trademark shoot-from-the-hip style, Chambers identifies specific real-world challenges that technical professionals face in the workplace, and offers definitive guidelines for enhancing their communication skills -- from making presentations to giving and receiving criticism to navigating office politics. Featuring interviews with people in the trenches, as well as self-assessment tools and exercises, Effective Communication Skills will become a valued resource for technical professionals and their colleagues, trainers, and HR departments in all industries.

Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas by Jane Stephens, Stephen Zades List Price : RM 107.29 MABIC discounted price : RM 80.47** BUY IT NOW!

In Mad Dogs, Dreamers and Sages, Stephen Zades and Jane Stephens speak to the urgent need for genuine, sustainable growth in today's businesses and organizations. This book shares insights gained from their Odyssey Project on Imaginative Intelligence, a two-year experiential research project in search of primary sources of innovation from architecture, art, business, design, filmmaking, journalism, literature, psychology, religion, social science and theatre.

It is also a full throttle adventure story exploring the new ideas and breakthroughs of the mad dogs, dreamers and sages who are at work in diverse fields in the world today - the ones who are experimenting on the unpaved road and who see things differently.

In this original and insightful book, the authors offer alternative approaches to organizational growth and a new lexicon of tools for:

• Building personal and organizational imaginative intelligence
• Rethinking ways to organize for growth
• Discovering renewable sources of intrinsic motivation
• Stimulating transformational thinking at the core of an organization

With an eye towards helping individuals and organizations find inventive solutions to complex problems and new approaches to creating growth in the Age of Ideas, Zades and Stephens have remapped the terrain for the knowledge economy. Like the great idea exchanges at the crossroads of cultures-- from the ancient Athenian Agora to the cradle of the Renaissance in Florence to Wall Street in New York-- the new framework they offer envisions organizations and businesses that work as dynamic centers where inventors, creators, developers and implementers mix their art, science, cultures and knowledge.

* Mail-in rebate procedure:
1. Purchase of book titles from Acmabooks.
2. Delivery and receipt of books.
3. Download a copy of the rebate voucher.
4. Return completed voucher and copy of receipt to Acmabooks for rebate by post, fax or email. Once the purchase has been made, a printout of the receipt can be obtained from your personal ‘order history’ window online.
5. Acmabooks will then issue rebates in the form of e-voucher. Normal Acmabooks e-voucher terms & conditions applies.

Note: BICalert subscribers will enjoy a special 15% rebate* on top of regular AcmaBooks discounts. MABIC members who are first time Acmabooks users will also receive a RM10 e-voucher as a welcome gift.


** Terms and Conditions:
1. MABIC rebates will be 15% for featured titles and 2% for non-featured titles bought in a single receipt (amount off Recommended Retail Price).
2. MABIC promotional rebates cannot be used in tandem with other Acmabooks promotional offers.
3. e-Vouchers are not redeemable for cash, and are non-transferable. All normal Acmabooks e-voucher Terms & Conditions applies.
4. Mail in rebate only applicable if order includes MABIC’s ‘Book of the Month’.
5. Offer valid for the duration of current BICalert validity ie from the 15th of month of release until the 14th of following month.
6. For orders under RM150, usual Acmabooks shipping charges applies.

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