In As the
Future Catches You, Juan Enriquez of the Harvard Business
School attempts to capture the trajectory of technological progress
and understand the forces shaping our social and economic futures.
Enriquez argues that February 2, 2001 - the date that anyone with
Internet access could contemplate the entire human genome - is
akin to 1492, Columbus's discovery of America. Instead of a new
continent however, Enriquez sees the alphabet of DNA (A, adenine;
T, thymine; C, cytosine; and G, guanine) and predicts that it
will be the "dominant language and economic driver of this
century". While none of the ideas presented here are entirely
new, As the Future Catches You stands out because of
Enriquez's ability to view and connect trends, genomics in particular,
in a way that just about anyone can understand. Eye-popping typography
and graphics coupled with a compact and almost poetic writing
style make this thought-provoking book one to savor.
As the Future Catches You resembles no other book. A
typical page may contain just a few dozen words. But each seemingly
discrete fact is like a chip in an intellectual mosaic that reveals
its meaning and beauty only as you step back and see the big picture.
Enriquez is like the best teacher one ever had, who helps to see
something in a new light.
Enriquez’s
main point is that technology is not kind, it does not say “please,”
but slams into existing systems and destroys them while creating
new ones. Countries and individuals can either surf new and powerful
waves of change or get crushed trying to stop them.
From Alchemy to IPO: The Business of Biotechnology
by Cynthia Robbins-Roth
From Alchemy
to IPO addresses the coming-of-age of biotech products and
companies and traces the history of biotechnology from its early
inception in the seventies to today's heyday of new solutions
and breakthrough treatments. It describes the amazing entrepreneurial
trail of product development, novel business models, and critical
trials that eventually pave the way to market. This is the first
book to accurately record the innerworkings of an industry-biotechnology,
that's on the verge of living up to its monumental promise to
change the world as we know it.
The
Forensic Casebook: The Science of Crime Scene Investigation
by Ngaire E. Genge
Filled with these
and many other intriguing true stories, and packed with black
and white illustrations and photographs, The Forensic Casebook
draws on interviews with police personnel and forensic scientists,
including animal examiners, botanists, zoologists, firearms specialists,
and autoposists, to uncover the vast and detailed underworkings
of criminal investigation. Encyclopedic in scope, this riveting,
authoritative book leaves no aspect of forensic science untouched,
covering such fascinating topics as:
• Securing a crime scene
• Identifying blood splatter patterns
• Collecting fingerprints, feet, lip, and ear prints
• Interpreting the stages of a body's decay
• Examining hair and fiber evidence
• Trace evidence from firearms and explosives
• "Lifting" DNA prints
• Computer crime and forensic photography
• Career paths in criminal science
Lucidly written and spiked with real crime stories, The Forensic
Casebook exposes the nitty gritty that other books only touch
upon.
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