Books of the month

As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health, and Wealth
by Juan Enriquez


List Price : RM 102.99

MABIC discounted price : RM 72.09**

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In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001 - the date that anyone with Internet access could contemplate the entire human genome - is akin to 1492, Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century". While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends, genomics in particular, in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor.

As the Future Catches You resembles no other book. A typical page may contain just a few dozen words. But each seemingly discrete fact is like a chip in an intellectual mosaic that reveals its meaning and beauty only as you step back and see the big picture. Enriquez is like the best teacher one ever had, who helps to see something in a new light.

Enriquez’s main point is that technology is not kind, it does not say “please,” but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change or get crushed trying to stop them.

From Alchemy to IPO: The Business of Biotechnology by Cynthia Robbins-Roth


List Price : RM 75.25

MABIC discounted price : RM52.68**

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From Alchemy to IPO addresses the coming-of-age of biotech products and companies and traces the history of biotechnology from its early inception in the seventies to today's heyday of new solutions and breakthrough treatments. It describes the amazing entrepreneurial trail of product development, novel business models, and critical trials that eventually pave the way to market. This is the first book to accurately record the innerworkings of an industry-biotechnology, that's on the verge of living up to its monumental promise to change the world as we know it.

 

The Forensic Casebook: The Science of Crime Scene Investigation
by
Ngaire E. Genge


List Price : RM 72.89

MABIC discounted price : RM 51.02**

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Filled with these and many other intriguing true stories, and packed with black and white illustrations and photographs, The Forensic Casebook draws on interviews with police personnel and forensic scientists, including animal examiners, botanists, zoologists, firearms specialists, and autoposists, to uncover the vast and detailed underworkings of criminal investigation. Encyclopedic in scope, this riveting, authoritative book leaves no aspect of forensic science untouched, covering such fascinating topics as:

• Securing a crime scene
• Identifying blood splatter patterns
• Collecting fingerprints, feet, lip, and ear prints
• Interpreting the stages of a body's decay
• Examining hair and fiber evidence
• Trace evidence from firearms and explosives
• "Lifting" DNA prints
• Computer crime and forensic photography
• Career paths in criminal science

Lucidly written and spiked with real crime stories, The Forensic Casebook exposes the nitty gritty that other books only touch upon.

* Mail-in rebate procedure:
1. Purchase of book titles from Acmabooks.
2. Delivery and receipt of books.
3. Download a copy of the rebate voucher.
4. Return completed voucher and copy of receipt to Acmabooks for rebate by post, fax or email. Once the purchase has been made, a printout of the receipt can be obtained from your personal ‘order history’ window online.
5. Acmabooks will then issue rebates in the form of e-voucher. Normal Acmabooks e-voucher terms & conditions applies.

Note: BICalert subscribers will enjoy a special 15% rebate* on top of regular AcmaBooks discounts. MABIC members who are first time Acmabooks users will also receive a RM10 e-voucher as a welcome gift.


** Terms and Conditions:

1. MABIC rebates will be 15% for featured titles and 2% for non-featured titles bought in a single receipt (amount off Recommended Retail Price).
2. MABIC promotional rebates cannot be used in tandem with other Acmabooks promotional offers.
3. e-Vouchers are not redeemable for cash, and are non-transferable. All normal Acmabooks e-voucher Terms & Conditions applies.
4. Mail in rebate only applicable if order includes MABIC’s ‘Book of the Month’.
5. Offer valid for the duration of current BICalert validity ie from the 15th of month of release until the 14th of following month.
6. For orders under RM150, usual Acmabooks shipping charges applies.

WE WANT TO HEAR FROM YOU!

Do you have a particular title that may interest other BICalert subscribers? Let us know, and we can try to have the title features in upcoming BICalert editions.

We would also welcome submission of reviews of current or future titles. Submission and inquiries can be directed to bicalerts@bic.org.my.


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